So they sought out a design studio with an equally laidback approach that could give the brand the look it needed. The brand’s unique offerings – wine in boxes and cans, as well as in traditional bottles – speaks to this mindset, championing the idea that wine can and should be enjoyed in as many different settings as possible, from the dinner table to the park.įor the team at Bowl Grabber, their vision of a relaxed wine culture needed some visuals that were suitably breezy. This idea has become the ethos for new London-based wine brand Bowl Grabber, which, as the name would suggest, is tapping into the large market of carefree wine drinkers who aren’t bothered by how they hold a glass. But how many of us really know what the correct temperature is for serving wine? Most of us just want to enjoy the experience of drinking it, not spend hours discussing the correct etiquette. The term “bowl grabber” refers to the act of holding your wine from the bowl and not the stem – a classic faux-pas in “polite wine society” as it changes the temperature of the wine.
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